Easy Tips to Decrease AdWords Landing Page Load Time

Google recently announced that they will soon start including landing page load time as a factor in determining Google AdWords Quality Score. Here are a few simple and easy tips designed to help anyone decrease their load times and speed up landing pages. I've listed just a few below but, feel free to comment with more if you'd like.

  • Avoid 301, 302 and JavaScript redirects to your landing pages and don't use interstitial pages.
  • Reduce or eliminate the number of session ID and arguments in landing pages.
  • Use absolute URLs for dependencies.
  • Use external CSS and move calls for external CSS to the top of the HEAD in your landing pages and just below the TITLE.
  • "Prefectch" landing page image dependencies near the top of the HEAD in your landing page HTML.
  • Keep page dependencies within the same domain. In other words, try to avoid framed content and/or any content dependancy residing at another domain from loading into your page.
  • Remove unnecessary "white space" in HTML code including text that is "commented out".
  • Avoid embedded Flash content in your landing pages, especially when content in Flash is being pulled from another source.
  • Avoid animated gifs and unoptimized images of any type.
  • Reduce the total number of images in your landing pages and specify their size in the src container.
  • Reduce the size of images in your landing page by 10%.
  • Use CSS instead of relying on "spacer.gif" or "clear.gif" images to style the look and feel of your landing pages.
  • Allow caching when possible.
  • Use external JavaScript and move external JavaScript like analytics code and other to the bottom of your landing pages.

- beu