Back in May, Google introduced support for Rich Snippets in SERPs. These snippets can be extracted from structured data annotations provided to search engines via microformat or in RDFa embedded by webmasters. These structured data annotations can provide not only quality signals but also reviews, personal information, product details and even business contacts. Obviously, when this data appears in SERPs it’s going to have a direct impact on click-through rates. As a result perhaps, Google has launched a new tool for webmasters to preview Rich Snippets. The new Google Webmaster Rich Snippet Testing Tool according to Google, is to help webmasters enhance “search results by marking up web pages with Microformats or RDFa.” This kind of structured data could help improve the quality of SERPs and is already being used by sites like beu blog, Google Profiles, LinkedIn and others….
|Rich Snippet SERP example|