Google SSL Search Analytics

Google SSL search launched last week and provides users with an encrypted and secure connection when searching online via https://www.google.com. Secure Sockets Layer (SSL), is the same protocol used for securing a wide variety of Internet services. Like secure shopping carts, this new feature is designed to prevent information from being intercepted either in transit or by third parties. Security is achieved in part due to the fact that SSL turns off the user's browser referrer data. Without referrer data, web analytics can't accurately track user interactions.

Just because you don't see traffic from Google SSL doesn't mean it isn't there...