GoDaddy.co Super Bowl XLV TV Commercial Fumble

One of the biggest Super Bowl XLV TV commercial fumbles in terms of search engine marketing, was GoDaddy's ad for GoDaddy.co featuring Joan Rivers and Jillian Michaels. It took several minutes for the URL to even appear in Google search results. This delay was probably due in part to the JavaScript redirect employed. Once indexed, the URL provided no meta description and as a result appeared without a snippet. Snippets in search results help users and increase click through rates. To add insult to injury, when Godaddy.co finally appeared in search results it did so directly under a competitor's ad with no GoDaddy ad in sight.