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	<title>beu blog &#187; code</title>
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	<description>{atlanta, seo, google, gadgets, technology &#38; geekery}</description>
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		<title>Google Learns To Crawl SWFObject</title>
		<link>http://www.beussery.com/blog/index.php/2008/07/google-learns-to-crawl-swfobject/</link>
		<comments>http://www.beussery.com/blog/index.php/2008/07/google-learns-to-crawl-swfobject/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 15:19:24 +0000</pubDate>
		<dc:creator>Brian Ussery</dc:creator>
				<category><![CDATA[code]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SWFObject]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[Googlebot]]></category>

		<guid isPermaLink="false">http://www.beussery.com/blog/?p=46</guid>
		<description><![CDATA[By now you probably know Google indexes text content within Flash thanks to Google&#8217;s new Algorithm for Flash. In case you missed it, Google recently updated their original announcement to include additional details about how Google handles Flash files. SWFObject &#8211; Google confirms that Googlebot did not execute JavaScript such as the type used with [...]]]></description>
			<content:encoded><![CDATA[<p>
By now you probably know Google indexes text content within Flash thanks to Google&#8217;s new Algorithm for Flash.  In case you missed it, Google recently updated their original announcement to include additional details about how Google handles Flash files. </p>
<p><strong>SWFObject</strong> &#8211; Google confirms that Googlebot did not execute JavaScript such as the type used with SWFObject as of the July 1st launch of the new algorithm.</p>
<p><strong>SWFObject</strong> &#8211; Google confirms &#8220;now&#8221; rolling out an update that enables the execution of JavaScript in order to support sites using SWFObject and SWFObject 2.</p>
<p>According to Google, &#8220;If the Flash file is embedded in HTML (as many of the Flash files we find are), its content is associated with the parent URL and indexed as single entity.&#8221;  I found this isn&#8217;t the case using a variation of the example used by Google. The following query finds the same content indexed at three URLs 2 SWF and 1 HTML:<br />
<a href="http://www.google.com/search?q=%22NASA%27s+Hubble,+Spitzer+and+Chandra+Space+Telescopes+will+be+recording+these%22&#038;hl=en&#038;rlz=1B3GGGL_enUS278US278&#038;filter=0">http://www.google.com/search?q=%22NASA%27s+Hubble,+&#8230;</a></p>
<p><a href="http://www.jpl.nasa.gov/multimedia/deep-impact/index.swf">http://www.jpl.nasa.gov/multimedia/deep-impact/index.swf</a><br />
<a href="http://www.nasa.gov/externalflash/deepimpact_flash/index.swf">http://www.nasa.gov/externalflash/deepimpact_flash/index.swf</a><br />
<a href="http://www.jpl.nasa.gov/multimedia/deep-impact/index-flash.html">http://www.jpl.nasa.gov/multimedia/deep-impact/index-flash.html</a>
</p>
<p>
Additional:</p>
<p><strong>Deep Linking</strong> &#8211; Google doesn&#8217;t support deep linking.  &#8220;In the case of Flash, the ability to deep link will require additional functionality in Flash with which we integrate.&#8221;  </p>
<p><strong>Non-Malicious Duplicate content</strong> &#8211; Flash sites containing &#8220;alternative&#8221; content in HTML might be detected as having duplicate content.</p>
<p>Googlebot, it seems still ignores #anchors but will soon crawl SWFObject.  Given that Googlebot can or will soon crawl SWFObject sites, major reworks should be considered for &#8220;deep linking&#8221; sites where correlating &#8220;alternative&#8221; HTML content pages contain the same Flash file and are accessible via multiple URLs.</p>
<p><strong>ActionScript</strong> &#8211; Google confirms indexing ActionScript 1, ActionScript 2 and ActionScript 3 while at the same time Google shouldn&#8217;t expose ActionScript to users.</p>
<p><strong>External Text (XML)</strong> &#8211; Google confirms, content loaded dynamically into Flash from external resources isn&#8217;t associated with the parent URL.
</p>
<p>While this is a great development for Flash Developers moving forward, lots of education may be required.</p>
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		<title>Adobe Flash &#8220;Solution&#8221; Not Search Engine Friendly</title>
		<link>http://www.beussery.com/blog/index.php/2007/11/adobe-flash-solution-not-search-engine-friendly/</link>
		<comments>http://www.beussery.com/blog/index.php/2007/11/adobe-flash-solution-not-search-engine-friendly/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 18:33:01 +0000</pubDate>
		<dc:creator>Brian Ussery</dc:creator>
				<category><![CDATA[code]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Googlebot]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.beussery.com/blog/index.php/2007/11/adobe-flash-solution-not-search-engine-friendly/</guid>
		<description><![CDATA[As an SEO I&#8217;m always looking for ways to help Flash developers make Flash sites more &#8220;search engine friendly&#8221;. I recently came across an article on the Adobe Developer Connection that sounded interesting at first. As I kept reading, I was surprised by what they call a &#8220;solution&#8221; for the &#8220;one URL per page&#8221; issue [...]]]></description>
			<content:encoded><![CDATA[<p>As an SEO I&#8217;m always looking for ways to help Flash developers make Flash sites more &#8220;search engine friendly&#8221;.  I recently came across an article on the Adobe Developer Connection that sounded interesting at first.  As I kept reading, I was surprised by what they call a &#8220;solution&#8221; for the &#8220;one URL per page&#8221; issue as it relates to sites in Flash.  To solve this deep-linking issue, Adobe proposes a method for directly linking to content that&#8217;s &#8220;buried&#8221;.  The technique they suggest uses a variation of RESTful URLs in Flash.  REST or &#8220;representational state transfer&#8221;, basically uses one or more distinct URL/s linking directly to different content or different states of content within web-based applications.</p>
<p>The technique uses a &#8220;frame anchor&#8221; located in the URL to specify one specific frame in the main timeline.  As a result, the playhead jumps to that specific frame in Flash and users with Flash enabled see content associated therein by the Flash developer.</p>
<p style="font-style: italic">&#8220;The syntax for writing a URL to point to a particular anchor location in HTML is to use the pound sign (#) followed by the designated name for the anchor, as in the following examples:</p>
<p style="font-style: italic">* #section1: a URL that points to the anchor named &#8220;section1&#8243; in the current HTML page</p>
<p><span style="font-style: italic">* some_html_page.html#appendix: a URL that opens the URL some_html_page.html and then scrolls to the anchor named &#8220;appendix&#8221;"</span><br />
<em><span style="font-weight: bold" /></em></p>
<p><em><span style="font-weight: bold">from:  </span><a style="font-weight: bold" href="http://www.adobe.com/devnet/flash/articles/deep_linking.html">&#8220;Deep-linking to frames in Flash Websites&#8221;</a></em></p>
<p>This solution may work for &#8220;deep linking&#8221; in Flash but it&#8217;s yet another nightmare when it comes to making Flash sites search engine friendly.     Bottom line, Googlebot ignores #anchors but browsers do not.  So when users link to &#8220;any URL dot com&#8221; /home.html#/about.html from their blog, PageRank, &#8220;link juice&#8221; and/or relevancy intended for about.html is instead given to home.html.</p>
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