Tag Archives: AdobeTV

While I commend Adobe for its recent efforts to help engines index textual content locked in Flash, I have issues with the new "SEO Technology Center."

For example, the following video by one of Adobe's Senior Technology Evangelists states that tv.adobe.com "...rises to the top of the heap in the Google..." for [Duanes World] thanks to Adobe's new headless Flash player technology "Ichabod." According to Adobe's Evangelist, "Duane" could only be visible to Googlebot by having Ichabod change states in the Flash file, therefore exposing "Duane" as textual content. Unfortunately this is not correct as the cached version of the page from Google's SERP states "These terms only appear in links pointing to this page".

As shown in the Google SERP, "Duane" appears to Googlebot only in links pointing at tv.adobe.com and not in the Flash file as the video claims. Using the advanced "site:" operator to search for [Duane] within tv.adobe.com shows a number of pages with links pointing to AdobeTV using "Duane" as anchor text. Because these links use #anchors (fragment identifiers) which Googlebot ignores, in URLs, Google "credits" keyword relevancy to the root instead of the intended target URL.

As a result of this misallocation, tv.adobe.com ranks for [Duanes World]. Just as keyword relevancy is being misallocated in this case, so is PageRank as illustrated by the URL PR9 when compared with the Flash PR8. In fact, the SERP TITLE and snippet aren't from AdobeTV but rather DMOZ. To see this compare "Adobe TV" as seen in the SERP with "AdobeTV" seen on the page by users with Flash and JavaScript enabled. This is due to AdobeTV's use of dynamic JavaScript TITLE elements in (X)HTML.

With on page factors out of the way, as a side note it's also worth mentioning that the search engine results page in Adobe's video is based on the user's prior search history, while logged into a Google Account and Searchwiki appears to be activated. These personalization settings can all act to throw off the data in such an experiment.

This post isn't intended to bash Adobe but rather to point out some critical errors in their research. Please don't get me wrong, I'm a huge fan of Adobe and have been for years. I think they make great products and appreciate all of the hard work done by Adobe's team of Evangelists. I understand that Adobe Evangelists are experts at Flash but, when it comes to SEO for Flash and interpreting Google SERPs, wish people wouldn't take their opinions blindly as being fact.

For the handful of us with expertise in SEO for Flash, it's a little awkward having to tell clients that Adobe's information isn't entirely correct. Either way, it would be nice to see more research as well as accurate and up-to-date information in Adobe's SEO Technology Center. It would also be great to see some of these best practices implemented at tv.adobe.com.