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Alpha Beta Test Group Development
In the development phase, story boards created during the design phase are converted into functional, online-prototype applications. There are two milestones during this near-final phase of the developmental life cycle:
- Alpha Group testing: The product has a functional graphical user interface (GUI) but lacks overall refinement. At this phase in testing, agency clients evaluate the product and recommend any changes deemed necessary prior to final release.
- Beta Group testing: This is a final product version. With all of the functionality, graphic design and graphical user interface (GUI) complete. Only one final testing phase remains.

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