Google Fast Filp is the latest cool new application from a company known for innovation. Google Fast Flip lets users discover and share news articles online but in a more traditional way. Flip is s kind of like an online print publication only with pages you can turn. In order to make this all possible Google is scaning images of articles from it's partner websites and then displaying them all in one easy to read place .
The number one driver for organic conversions isn't usability or price it's intent. For that reason, I think it's great to see Google's Analytics guru, author & super nice guy :), Avinash Kaushik blogging about "intent". Engine officials rarely discuss "intent" outside academics or IR for obvious reasons. Analytics folks tend to avoid this topic altogether because analytics measures user action but not what users intended to do. This has always been a major disconnect between analytics, design, usability, PPC and the complex realities of organic search.