The goal of image search is to return relevant useful images based on the user's query. Image searchers exhibit behavior that is much different from users in other verticals. Because of the subjective nature of images and ease of consumption, Image searchers also view lots of images and image SERPs. These users place less value on ranking position and increased value on image quality. Google's new image search design allows users to browse multiple pages from a single URL and provides various filtering options to increase quality. Bottom line, POWER image searchers are going to love the new Google Image search interface.