Search Success Fail

In 2006 Google's Co-Founder, Sergey Brin said, "the best answer is not necessarily a web page." Apparently, Experian Hitwise didn't get that memo because the company published a report last week claiming search success is based on web page visits.

Search success isn't about page views, it's about giving users what they want. For certain queries Google returns users with answers to queries without users having to visit a website. Experian Hitwise seems to think that is a bad thing but, then again they don't mention uses in their report.