Google has done it again, who says you can't launch a new product via a commic book? As first reported by Philipp Lenssen Google, recently sent out comic books by Scott McCloud announcing their latest offering. Not so incognito perhaps but, very cool!

According to Google's "Google Chrome (BETA)" for Windows FAQ (which wont be available until launch), "Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier." A few of Chrome's features include thumbnails of favorite pages, shortcuts for applications and "universal" one box functionality. Google Chrome offers webmasters built in "desktop" style features designed to deliver a better experience to end users. In addition to Google tools and APIs built-in, Google's use of JavaScript engine 8.0 in Chrome should speed up "AJAXy" web applications. Also worth pointing out, Chrome is built on WebKit and uses the WebKit rendering engine. Thanks to WebKit, pages should look the same in Google Chrome as the appear in other WebKit based browsers like Safari. Also worth noting, Google's new Chrome browser already supports CSS3 features even though the standard hasn't officially been released. According to Google Chrome's EULA "If you've tested your website with Safari 3.1 then your site should already work well on Google Chrome."

Google Chrome offers several tools for webmasters including "Web Inspector", "Task Manager" and "JavaScript Debugger". When it comes to meta data, Chrome offers shortcuts similar to those found in Google Gears Desktop API meta data (meta tags), application-name, description and application-url for example. When it comes to search results, "By providing an OpenSearch description document (OSDD), you enable Google Chrome to include your site in the list of search engines in the browser."

In addition to Google Chrome's tools for webmasters, Google introduces "incognito mode" for users. While in "Incognito mode" Chrome "will not store basic browsing history information such as URLs, cached page text, or IP addresses of pages linked from the websites you visit."


- Not including encoding information could prevent CSS parsing.

- User agent string: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US) AppleWebKit/525.13 (KHTML, like Gecko) Chrome/0.X.Y.Z Safari/525.13

- Google Chrome will percent-encode query parameters within a URL.


While Google Chrome is a great new product, I feel like privacy advocates may not like Google Chrome recording "snapshots of most pages you visit (except for secure pages with “https” web addresses, such as some bank pages)". Even in incognito mode snapshots "...could still be stored elsewhere on your computer...".

Available by invitation only, Google Ad Planner Beta is a new tool intended to help online marketers identify websites of interest to their particular audience. Google Ad Planner provides marketers with research and allows users to create media plans. In addition, Ad Planners can define target users by demographics and interest. Google AdPlanner allow advertisers to search for websites relevant to their site's visitors and access aggregated statistics for unique visitors, page views and other data compiled about millions of websites in 40 countries. With this information Google hopes advertisers will create and save their own advertising plan using Google.

Data for Google Ad Planner is provided via Google's automated analysis of search query data as well as site visit data. While Google Ad Planner uses estimates, the data provided is accurate for directional trend analysis and updated regularly. Demographic information in Google Ad Planner comes from 3rd party market research, opt-in and algorithms used for improved demographic estimates. Important to note, currently demographic data in Google AdPlanner is available only in the US.

To sign up vist

Google AdPlanner Main Screen

Google AdPlanner Details